iStockPhoto Offers Copyright Liability Insurance
Stock photography wholesaler iStockPhoto has a new gimmick in its bid to provide the web with a source of affordable decoration: lawsuit immunity. That’s right, any stock photo you purchase will come with guaranteed protection of $10,000 against intellectual property disputes. So you can buy photos from iStockPhoto for $1-$27 per photo, use them according to the terms of use, and be protected from litigation:
iStock is about to offer a new “Legal Guarantee” on its entire collection. On Sept. 16, any video, image or audio file purchased and USED CORRECTLY by the customer, will automatically be guaranteed against any copyright or moral right, trademark and other intellectual property dispute, up to $10,000. Although common for traditional stock houses, a legal guarantee has not been standard in microstock because of the low prices.
Although these situations have always been extremely rare at iStock, if a client really needs added insurance, an Extended Legal Guarantee up to $250,000 in coverage can be purchased for 100 credits.
As the CNET article mentions, a credit will cost around $1-$1.50. The caveat here is that you must carefully follow the license terms, which are complex. For example, for use on the web, you are restricted to a maximum resolution of archaic 800×600 and in a single location (webpage). For items you wish to resell in any way, purchasing an extended license for 125-150 credits is necessary.
For more information, please see CrunchBase’s iStock Photo entry!
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iStock is about to offer a new “Legal Guarantee”