I would have left a comment on this post from Greedy Girl about the latest edgy Google adwords, but she’s got comments turned off. Apparently searching for popular celebrities pulls up ads such as:

Britney Spears
Britney is pregnant?
pics of Britney from hotel window
www.aolmusic.com

She goes on to write about the branding problems if these ads are actually sponsered by AOL Music:

This is a gusty advertising strategy, and I’m pretty sure it’s getting a lot of click throughs. I like it in principle, but having the little AOL Music URL below each of these ads is a branding nightmare, if you ask me.

Well, take a look at where those URLs actually go:

http:// channelevents.aol.com /aolmusic/ welove/ brittney/ ?ncid= MUSenhancebritney &partner=aff17

They’re indeed affiliate links, not associated with AOL Music in any way. Either Google or AOL should probably know about this. Read more at Greedy Girl…

This entry was posted on Wednesday, January 5th, 2005 at 7:10 pm and is tagged with google adwords, aol music, greedy girl, music url, hotel window, google, advertising strategy, click throughs, spears britney, brittney, britney spears, nightmare, celebrities, principle. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback.

One Response to “Edgy Adwords”

1. ahmed says:

   1/17/2005 at 4:05 pm

   I like ***,,,,,

   Reply