Elliott C. Back: Internet & Technology

If you search Google for the phrase “miserable failure” you won’t find Bush in the top result anymore:

Google has turned over new algorithms that know how to handle Googlebombing:

By improving our analysis of the link structure of the web, Google has begun minimizing the impact of many Googlebombs. Now we will typically return commentary, discussions, and articles about the Googlebombs instead. The actual scale of this change is pretty small (there are under a hundred well-known Googlebombs).

Wikipedia is fast on the scene, but only noting that:

On January 25th, 2007 Google announced on its official Google Webmaster Central blog that they now have “an algorithm that minimizes the impact of many Googlebombs.”

There’s a bit of an edit war going on to try and decide what this means. How do you detect an intentional Google bomb from simply a newly popular site? This could have an accidental impact on a lot of smaller websites.

As 2006 comes to a close, a number of major search providers have released their top search queries. Even though the results may be heavily doctored, they’re still valuable insights into the PPC industry.

Yahoo: Britney Spears, WWE, Shakira, Jessica Simpson, Paris Hilton, American Idol, Beyonce Knowles, Chris Brown, Pamela Anderson, Lindsay Lohan

Google: bebo , myspace, world cup, metacafe, radioblog, wikipedia, video, rebelde, mininova, wiki

Lycos: Poker, MySpace, RuneScape, Pamela Anderson, Paris Hilton, Pokemon, WWE, Golf, Spyware, Britney Spears

MSN Live: Ronaldinho, Shakira, Paris Hilton, Britney Spears, Harry Potter, Eminem, Pamela Anderson, Hilary Duff, Rebelde, Angelina Jolie

AOL: Weather, Dictionary, Dogs, American Idol, Maps, Cars, Games, Tattoo, Horoscopes, Lyrics

You can view the Top 10 Searches of 2006 spreadsheet on Google Docs, if you’d like. The data came from the following sources: Yahoo, Google, Lycos, MSN, and AOL.

Initial observation shows that searches are primarily dominated by celebrity terms, and that AOL’s searches are corrupted by their “AOL Keyword” search system. Google’s are likewise corrupted by what I suspect is manual filtering to produce tailored techie terms. Yahoo, MSN Live, and Lycos share 50% of their terms with others’ top terms, while Google and AOL come in last at 20% and 10% respectively, an indication of poor search quality.

Our friends at the Adsense Blog have clarified their official image-placement policy. Basically, don’t put images near ads which could distract your readers into clicking them. One must not “suggest a relationship” between your images, and Google’s ads. Clearly, they want to disassociate themselves with anything unsavory a webmaster might do to increase his or her click-through-rate (CTR).

So, here’s an example of “badsense:”

I’m not sure if any of my blogs use this technique; I’m in the middle of a redesign and I’ll make sure to stay as far away from it in the future as I can.